Former NFL athlete Jaron Brown was launching a fundraiser event for WUDDNME – a non-profit foundation he created that focuses on the children of military families. Jaron is a child of a military family and wanted to share his background and why his foundation was so important to him.
Our goal was to recreate the popular ESPN '30 for 30' documentary-style feature for Jaron. It was essential to all of us to drive home his "why" as he recounted his past in a feel-good and inspiring storytelling arc. Jaron's video launched on all social media platforms, including the Seattle Seahawks team accounts, and even played in front of 70,000 fans at halftime of a home game.
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