TD Films' film primary logotype features a stylized typeface surrounded by a bounding box. This bounding box creates a rectangular logo that should fit most use cases – digital, film, print, web, etc. This primary logotype should always be prioritized for use – especially in display type settings.

The alternate has been provided for instances when the logo may need to be smaller and the word 'Films' will require assistance in legibility.

Additionally, the wordmark has been provided when minimalism is required or preferred (think: letterhead, film bug, etc.).

primary (light bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

alternate (light bg)

EPSPNGSVG

Alternate (light bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

wordmark (light bg)

EPSPNGSVG

wordmark (light bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

primary (dark bg)

EPSPNGSVG

primary (Dark bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

alternate (DARK bg)

EPSPNGSVG

Alternate (Dark bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

Wordmark (DARK bg)

EPSPNGSVG

Wordmark (Dark bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

The secondary emblem is intended to replace the primary logotype and wordmarks when necessary. Use of the emblem is discretionary based on use case (example: apparel) and the emblem with tagline should only be used when the tagline is fully legible (minimum of 2.5" in size).

Emblem only (light bg)

EPSPNGSVG

Emblem (light bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

w/ Tagline (light bg)

EPSPNGSVG

w/ Tagline (light bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

Emblem only (dark bg)

EPSPNGSVG

Emblem (Dark bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

w/ tagline (Dark bg)

EPSPNGSVG

w/ Tagline (Dark bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

The tagline should be used to promote and compliment the brand. It is best used via social media, as a possible bookend in videos, or in other practical applications where TD Films' ethos – "Create Something Greater Than Yourself" – can best serve the content.

Tagline (light bg)

EPSPNGSVG

tagline (light bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

Tagline (dark bg)

EPSPNGSVG

Tagline (dark bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

The step and repeat features the pattern starter icon in a rotating pattern. The step and repeat is intended for use as a subtle (mostly transparent) background pattern.

The pattern starter icon is not intended to be used in an isolated fashion, but can be utilized in various step and repeat patterns utilizing different icons (than the star) or across brands (for promotion for example).

Pattern (light bg)

EPSPNGSVG

pattern (light bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

starter (light bg)

EPSPNGSVG

Starter (light bg)

EPSPNGSVG

primary (light bg)

EPSPNGSVG

pattern (dark bg)

EPSPNGSVG

pattern (dark bg)

EPSPNGSVG

pattern (dark bg)

EPSPNGSVG

starter (light bg)

EPSPNGSVG

starter (Dark bg)

EPSPNGSVG

starter (light bg)

EPSPNGSVG

The TD Films brand boasts a wide array of colors where each draws inspiration from the great state of Arizona. With focuses on turquoise, crimson, and copper as the primary, secondary, and tertiary colors, the other brand colors support the main colors through a natural gradiation across the entire visible spectrum.

Note: Click the 'Copy to Clipboard' icon on each color swatch to copy the hex code to your clipboard for use.

The natural colors have been selected to provide flexibility in accommodating accessibile reading when possible.

Please note that the primary black is not a pure black color – this is to follow the latest guidelines pertaining to "dark mode" style websites. Pure black should be avoided when possible.

All body copy should utilize the Copy Primary color provided below. For secondary use over a darker background, the Copy Secondary color has been provided as an option.

Grey 1, 2, and 3 have been provided as options when text may overlay on top of an image or background. Use these to provide enough contrast for easier readability.

Note: Click the 'Copy to Clipboard' icon on each color swatch to copy the hex code to your clipboard for use.

Feedback colors (also known as 'signal' or 'semantic' colors) are provided as a guide for any web-related content. These colors are generally earmarked for success, warning, or failure type prompts when the user has created an action that would warrant feedback from the system.

Note: Click the 'Copy to Clipboard' icon on each color swatch to copy the hex code to your clipboard for use.

The wide spectrum of brand colors may best be seen in relationship as gradients. From left to right, the wide spectrum of colors are segmented into three separate gradients: blues, purples, and reds. Please note that – from left to right – each gradient begins with the color the previous gradient ended with. Note: the neutral gradient may be used sparingly as needed (possibly for image overlays or as label BGs as seen in this style guide.

TD Films' brand lives between the realms of order and chaos. It is...colorful, architectural, full of textures. The colors of each category should (at the very least) be complimentary to the brand's array of colors – bold, moody, and saturated, the imagery should err on the side of high contrast when possible.

Note: Click the 'Copy' icon on each image category to view a folder of other royalty-free related images for use.

Below is a series of wallpapers for desktop, mobile, and social. Use these examples for inspiration about how and when to place the logos, and how and when to use the colors to complement brand imagery.

Note: Clicking any of the images will open the full-size version in a new tab so it can be copy/pasted or saved.